The only show I really care about during Milan Fashion Week is Prada, unfortunately before A/W 14' the last time I was really excited by a Gucci collection was S/S 11'. Italy's fashion industry is in a crisis because of hundreds of reasons, from lack of support from the Government to the fashion funds that don't actually finance projects. However, I think what would really breathe life into Milan's tired streets, is new blood. Someone correct me if I'm wrong, but there is no creative director below the age of 30 at the helm of any of the major Italian brands? There's nothing wrong with having industry veterans like Donatella Versace, Giorgio Armani and Miuccia Prada, however Donatella Versace is a senior citizen. I kid you not, Donatella Versace is a senior citizen! Let that sink in.
"Balmain posted sales of €30.4 million ($41.1 million) in 2012 and a profit of €3.1 million, according to financial statements filed with the Paris commercial court. In the past three years, the company's revenue has nearly doubled, rising from €16.5 million in 2009." -WSJ
Jeremy Scott has managed to revitalise Moschino, and he may not be under the age of 30, but the point is that someone with completely new and fresh ideas for Gucci would probably be a good thing, not necessarily for the brand's elitist desire, but it would definitely save their sales from getting any worse. I couldn't find Moschino's sales figures anywhere, but here is what I did find which I'm sure gives some indication for just how well the brand is doing.
" In August, department store Selfridges told the FT that it had to reorder Moschino’s French fry phone cover in homage to McDonald’s three times to meet demand. At online retailer Net-a-Porter, according to its buying manager Sasha Sarokin, sales of that and other Moschino cases, such as a melting lollipop, have been “insane” -Financial Times
I know phone cases aren't clothes, but basically, Moschino is selling extremely well right now! Gucci, not so much. Before the rumour-mill really starts gaining momentum in February when Frida presents her last collection, I wanted to share my thoughts on who I think could replace her.
The Safe Option: Tom Ford
Don't even pretend like you all don't want this to happen. In the words of Hung, "Tom Ford for Gucci 2.0" would be beyond brilliant.
Sensible Option 1: Riccardo Tisci
This would be redemption for creating Givenchy's t-shirt culture and the best option after Tom Ford.
Sensible Option 2: Peter Dundas
Personally, I don't find Pucci offensive and I think this wouldn't be too much of a step up for Mr Dundas in terms of responsibility.
Adventurous Option 1: Alexandre Vauthier
I know he's a couturier, but he has the skill set to do it!
Adventurous Option 2: Christopher Kane
I want to preserve him until he takes the reigns from Donatella at Versace in a few years, but Christopher Kane could be perfect for the job [see JW Anderson at Loewe as a reference!!!!]
Adventurous Option 3: Christophe Lemaire
It's a completely different vibe to Hermès of course, but like Riccardo Tisci, he could most definitely handle the job and would bring the exclusivity back to Gucci that I feel it's lost.
Wildcard/Dream Option: Cushnie & Ochs
I have no idea why I've only recently started paying attention to Cushnie & Ochs but I feel this would be the second coming of 90s Tom Ford at Gucci, in 2015.
Thank you for reading,
P.S. I broke up from school today, so expect some posts over the next few weeks!
P.S.S. Wishing anyone that still reads this blog a Merry Christmas in case I don't get around to posting before then!