Louboutin: The World's Most Luxurious Shoes. Over the past few years, the red sole has managed to navigate/steer the tentative line between trendy and tacky, unfortunately falling into the category of the latter with the rise of emergence of new magnates in the shoe world such as Aquazurra and Gianvito Rossi. I have always been an admirer of Christian Louboutin's work, so when I heard that Channel 4 would be showing a documentary on the man himself and the brand my inner fangirl did a happy dance à la Rihanna at #CropOver2015
It's not too often that fashion has a voice through the medium of television, let alone during a primetime slot. With the world of print unfortunately becoming moribund as technology advances, and big name publications asserting their presence on every possible social media outlet known to mankind, one would assume that the industry would have capitalised on television by now?
Fashion magazines particularly could expand their outreach, potential pool of creativity and general engagement with readers via television, so why has no-one caught on? It would be unfair to act as if magazines have totally ignored video content with many like Vogue having counterparts on Youtube, however in a digital age when Twitter and Instagram are still the pioneers of social media, YouTube remains a platform for music videos as opposed to fashion in my opinion. This is where I think that TV could easily step in. People have many preconceived ideas and misconceptions about the fashion industry, and I think television could be a great way for people with fashion aspirations to have invaluable insight, and it could also help with democratising the industry. Television is a friendly means of communication for the people that could genuinely help fashion shed it's elitist shell.
To conclude, the industry is positively sleeping on the idea of television and needs to get it's act together because the possibilities are endless. Even after the success of both The Devil Wears Prada and The September Issue, it is beyond me why we haven't seen a 3 part series on the true running of fashion magazines like ELLE and Glamour to name a few. The Liberty of London mini docu-series was a great attempt at using television to make the store relevant again through empathy; it made the mistake of making a second season though. The by and short of it all is that the days of the Top Model programmes have long passed, and fashion can redeem itself by showing content with far more substance. Maybe even a show with an Apprentice-type format but with interns? Channel 4 seem to have caught onto fashion-related content being profitable, so here is to hoping we see more in the future!
Le Style Connoisseur
Le Style Connoisseur